by Andy Batt | Jan 13, 2021 | Behind the scenes, Editorial Assignment
Last year, before 2020 became a “bad year,” it started with a cover photoshoot of PJ Tucker for Footwear News Magazine. PJ is a noted sneakerhead and power forward for the Houston Rockets. They had a loose concept for a luxury bathtub full of sneakers and...
by Therese Gietler | Sep 10, 2020 | Behind the scenes, The Business of Art, Thoughts From a Producer
A pandemic might have been what I needed to get a new website done. I’m not one of those who said, ‘perhaps this pandemic is our chance to slow down’ or ‘with all this free time, we can start new hobbies.’ I haven’t had any free...
by Therese Gietler | Jun 25, 2019 | Behind the scenes, On Assignment
What’s the first thing we did when we got the call for a full-blown campaign, complete with an 18-month media buy that includes billboards, magazine placements, and cinemagraphs? Yeah, we got pretty excited. There may have been a short happy dance. Since social...
by Andy Batt | Jan 28, 2019 | Behind the scenes, On Assignment, The Art of the Personal Project
Lensbaby, makers of creative effect camera lenses, asked me to help them launch a new lens, the Sol 45mm. They wanted me to choose a personal passion project, and for me, that meant a new story within the world of Bad Choices . My first job was to integrate the...
