The cinematic world of Bad Choices
Andy created a dystopian world inhabited mainly by strong/interesting/dimensional female characters. This project is called Bad Choices—which is also the name of the town at the center of this conceptual story.
He set his goals high: “I was tired of photographing happy people holding
happy products and pointing at happy screens. I wanted to challenge myself, get outside of my comfort zone”.
One of Andy’s shots from a shoot for Best Buy
He went well beyond any comfort zones. Andy’s photography always tells a story regardless of the assignment, but to create a personal body of work that he could really sink his teeth into he needed something bigger. Many of his personal tastes and inspirations comes from the world of sci-fi, so he decided to start there. The project began as a character study with 12 different actors, and quickly became a full blown dystopian screenplay with overlapping story lines.
Early stages mind map
From each actor study, Andy started by painstakingly concepting and creating the key poster art for each character. One by one, the story has slowly revealed itself. He’s taken the project through 2 artist retreats on Anderson Island— using mind mapping, film research and creative brainstorming, all funneling in to the creation of the conceptual photographic scenes.
Stacks of inspiration for the Anderson Island retreats.
He knew he couldn’t attempt this project by himself, and so he reached out to a crew of talented artists to ask them to contribute to the project. He first reached out to Hair and Makeup Stylist Terri Lodge to help flesh out and design FX driven makeup to represent each of the characters.
Terri went all out with the special effects. Featured here is Katie.
Mandy is looking like she had a bad day.
Costume designer Rebecca Therkelsen was then quickly brought on to collaborate with Andy on the costuming, digging into the backstory of each character, to create a unique wardrobe for each of them.
‘I want the worst hazmat suit. One that no one would actually want to use.’ ~Andy
Art Director and Prop Master Ron Skrasek jumped at the chance to play in a post-apocalyptic world. His ability to transform words into key prop and set pieces have been critical to the visual storytelling.
Location scouting for our very first scene of Bad Choices.
Andy did a rough sketch of his idea for a road sign.
A few hours later, and voila!
Tech scouting the power station
Camera Assistant Galvin Collins was brought on as a key resource, contributing to all areas of production, including prop-making.
Day before Isabel’s shoot, we realized we didn’t have shoes for her wardrobe. Galvin to the rescue, he made these overnight!
Naturally, Therese was responsible for logistics and project management, with critical help from Production Assistant Misty Post, who also worked as a prop wrangler and prop maker.
Therese tech scouts Desolation House
Misty does a little bit of everything.
Designer Adam Murdoch also gave significant time and guidance to Andy and the project. His combination of graphic design and brand experience gave the project an immense amount of focus. Adam’s unique process created an amazing brand story and design for Bad Choices.
Adam presented us with a huge variety of branding options. It was inspiring!
What’s next for Bad Choices?
We are very excited to announce that in less than 2 weeks, we are shooting a new phase of the project, this time with the support of Lensbaby. Andy will be shooting with some of their top secret gear, and we’ll be taking the talent to the location. We can’t wait to add to this project. Until then, you can see all the images from the world of Bad Choices here!
6 of 7 completed character portraits from the series. 5 more to go!
And now I have a treat for you. Because you just read the entire post! That deserves a bunny!
Bunny don’t F around! You’re welcome.